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Mountain Bike Catalogue

An online publication for the mountain bike collector community. The brand specialises in remastering retro mountain bike catalogues into digital form.

What We Do

Brand Identity Design
Website Design and Build in HTML5
Website Hosting
On-going Monthly Updates
Content Management and Monetisation
Merchandise

The brand identity needed to represent the sport, but maintain uniqueness. Using the MBC acronym, the letters were stacked and transformed in a mountain range with weaving bike trails. The simple colour palette was chosen from the retro bike paint and decal designs featured on the website.

Based on user research, visitors use Google to research bike models, from there they can be driven to the relevant MTB Catalogue pages. This allowed the website to be built entirely in HTML5, removing the need for an expensive database and search functionality, vastly reducing build cost.

The final design has a simple intuitive user experience, as well as best-practice search engine optimisation (SEO). Content is easily updated monthly and content is monetised using Google Ads.

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